(creative) Spark

“The poets become disappointed because they cannot be Adam early in the morning. There have been too many Adams, and they have named everything.”
— Harold Bloom

Bloom, it turns out, missed the fun: our poets have only just begun.

The early poets — the beautiful souls who invented us, invented our metaphors, invented the language in which we live and move and have our being — swam in a small sea of awareness. They did not even realize that they were in a sea … and that one day their children leap out.

“The Creative Spark formed out of the ground all the wild animals and all the birds in the sky. The Spark brought them to Adam to see what he would name them. So Adam gave names to all the livestock, the birds in the sky, and all the wild animals.” Genesis 2:19

The Creative Spark is calling us once again — in the age of artificial intelligence, genetic engineering, quantum computing, and space travel … to name our new (inner)Spaces … and to birth a new (inner)Garden.

It is morning again for our species. We are Generation Genesis … Adams and Eves of the early dawn.

Just a short while ago, no one dared to dream that we would fly … walk on the moon … or probe beyond our solar system. 

Now, with virtual and augmented realities, we’re entering a new age of travel — (inner)Travel. We’re exploring the vast (inner)Frontier … the unnamed wilderness of thoughts, emotions, feelings, dreams, and desires.

But we can’t travel or transform with the old language. We can’t catapult ourselves into the future … bearing the word-chains of the past. 

Language is like jet fuel for your insides. If you want to “presence your best future self,” as Otto Scharmer says, then you will want to presence your best future language. 

“Best possible self” and “best future self” are well-established concepts in the developmental literature. But “best future language” — this has long been the dream of our poets.

A dream whose time has come.

Giorgio de Chirico, the great metaphysical artist, captured the spirit of our quest: “Artists search for new and unknown sensations … to give life to something that has not yet existed.”

Generation Genesis is naming thousands of these new sensations … and giving new life to the world inside.

Inventio, in Latin, originally meant  “to find the right word.” We invented over 5,000 new words and phrases. And we are just at the dawn of a Renaissance in English … and a Renaissance in all the languages of the world.

By 2030, you will inhabit not just a brave world of technology, but an equally brave new world of words … thousands of new (inner)Words … each of which uniquely crystallizes one of those “strange sensations” of which de Chirico dreamed.

To invent a new language is to invent a new form of life,” said Wittgenstein. With our new form of life comes a new form of practice … and a new way to harvest the fruits of the spirit together.

We are “beings of inner depths,” as Charles Taylor says. But until the emergence of smart phones, social networking and AI, we haven’t had a systematic way to probe these inner depths in community.

Nearly every professional discipline has “best practices.” But when we googled “best inner practices” back in 2009, we could not find a single instance of the phrase. This was our “aha moment” — that each of us has BIPs, and that the time is ripe to share and evolve them in community.

One of your friends might have a BIP for (peace). Another, a BIP for (resilience). Another, a BIP for (self.esteem). Another, a BIP for letting go of (anger). Another, a BIP for (thriving) in the midst of chaos.

What if you have a personalized library of BIPs, which you can tap into at any time? And what if each of these BIPs has a language, like a diet, uniquely designed to nourish your best possible self?

We call our new library of BIPs the (inner)Net … or (inner), for short.

Right about now is where people often experience a misunderstanding. 

They think that (inner) is a “Facebook for nice people.” Or a “Twitter for higher consciousness.” They think that we share inspirational content … but with the same blank boxes, the same scrolling news feeds, the same like buttons that got us into trouble in the first place. 

Einstein said we can’t solve our problems with the same level of thinking. If algorithmic thinking got us into a mess, we can’t simply improve our algorithms, because we’re still thinking algorithmically. 

The times are calling for a new medium of sharing … a medium that builds on the strengths of algorithms … but makes wellbeing our cornerstone.

Wellness … algorithms … Wellgorithms.


With the old forms of social media — Facebook, Twitter, Instagram — you’re limited to one box at a time, which they call a “post” or a “tweet.” This is like trying to bake a loaf of bread with one ingredient … or always setting the oven to one temperature … or limiting yourself to a snack.

Wellgorithms, by contrast, are like recipes for your best possible self. They give you a way to string together threads and sequences of content … so that you can fashion yourself, step-by-step, into the person you desire to be.

“Emotional transformation occurs in specific canonical sequences,” says Alvaro Pascual-Leone, of Harvard Medical School. And so we went on a treasure hunt … in search of the sequences that would make Wellgorithms most effective.

We needed AI for that … but also, something more fundamental. A recipe is a specific sequence, but we needed a new language of sequences … which we call your (inner)Code.

Your brain might fry at first because this is so new. But the basic idea is simple. Within a few years, children will be creating their own Wellgorithms … and by high school they will be writing their own (inner)Code 

Wellgorithms are like a CRISPR for your creativity … a way of editing and splicing the (inner)Movements of your mind … of activating the (positive)Patterns and deactivating the (negative)Patterns.

First you put your thoughts and feelings onto a timeline. Then you rearrange them into new (inner)Patterns … and then run simulations of your (best.possible)Self. 

You can insert, delete, replicate, and translocate any thought or emotion. You can snap out of autopilot by activating your (thriller)Cells … and elevating your (mood)Plasma. 

You can infuse your work with (pep)Guides and (Grow)teins … enrich your relationships with (amenable)Acids … repair your broken parts with the Double Healix … and become a teacher in the new field of (happi)Genetics.

Scientific experiments have shown that DNA operates like a language. Now we have a new language — an (inner)Language — and Wellgorithms that help us transform the (inner)Chaos into (inner)Cocoa.

You will find over 5,000 Wellgorithms live on (inner).

You will find Wellgorithms for (peace), (love), (gratitude), (joy), (confidence), (resilience), (laughter) … and also for relieving (worry), (anxiety), (fear), (anger), (addictions), and (loneliness).

With so many Wellgorithms, we began to appreciate, more deeply, the power of names. Naming the hurt is how we begin to repair our broken parts,” says Desmond Tutu. “Giving the emotion a name is the way we come to understand how what happened affected us.”

Name it to tame it,” as Dan Siegel says. We “squirt soothing neurotransmitters” and calm our brains when we name our emotions. 

The science of names is exploding … embodied names, situational names, relational names, directional names. But if we had to simplify our new code in two words, it’s this

(inner) Outer

You put the emotion in parenthesis … and the “thing” outside the parenthesis.

The “thing” can be anything. We love coffee shops and built much of (inner) in a coffee shop. We began to see it as an (awakening)Café … a space where you can sip on a (motivation)Mocha and a (love)Latte … served by a (breakthrough)Barista.

We soon realized that every nook and cranny of our (inner)World was “fair game” … and that we could gamify it.

We strolled through (setback)City … relaxed in our new (aware)Nest … told the (anger)Gangster to get lost … found °(love)Pearls in the (fun)likeliest of places … ran from the (Crap)ture … and traded (smile)Miles for two bottles of (perfect)icide and a case of (insane)Champagne.

Create a new language, create a new world,” said Rumi. With the humblest form of grammar, the gloss, the aside — the (parenthesis) — we discovered a new iconography, a new symbol for our (inner)Age.

As Yoda says, “Named must your (fear) be, before banish it you can.” 

Named must your (anxiety) be … named must your (trauma) be … named must your (shame) be … your (guilt) … your (regrets) … your (anger) … your (setbacks) … before banish them you can.

The Sami people, who live in the northern tips of Scandinavia, have as many as 1,000 names for “reindeer.” And now Generation Genesis is doing what no culture has ever done — naming thousands of new (inner)Spaces … and transforming them into (evolutionary)Practices.

The limits of my language are the limits of my world,” said Wittgenstein. We are in the midst of an event so rare … that we can barely grasp it: .

We are lifting the limits of language.

Just as computers are becoming millions of times more powerful, language is becoming millions of times more powerful. Language is going quantum … and revealing horizons we never even imagined.

When you have a strong inner life, you are free from the need for validation by others to feel whole inside. Your self-esteem is independent of the whims of the marketplace … and you don’t measure your worth by likes or followers.

To be truly free inside, you need an (inner)Anchor and an (inner)Compass to guide you through the storms and get you to your destiny. 

The problem is, current forms of social media are doing just the opposite. The Controligarchy is hijacking our amygdalas and egos … exploiting our vulnerabilities … and seeking to own and control our “inner selves.”

The real battle of the 2020s — the invisible battle — is the battle for our insides. Who owns you? — owns your emotions, your thoughts, your identity, the definition of “you”?

Our inner (R)evolution

is not just about depth.

It's about freedom.

“You” start with language. As Peter Block says, “All transformation occurs through language. If we have any desire to create an alternative future, it is only going to happen through a shift in our language.”

Krista Tippet says, “We are starved for fresh language to approach each other … for the most vivid and transformative universe of words we can muster.”

When the world seems gloomy on the outside … but inside, something aches to come alive and say, “YES!” — this is (Grow)mance.

When you can find hope when all hope seems lost … light a candle in the darkness … look up to see the stars … this is (Grow)mance. 

We are the fathers and mothers of a new (inner)Tradition … passing on to future generations not just our algorithms but our Wellgorithms, our ideals, our passion for “the more beautiful world our hearts know is possible,” as Charles Eisenstein puts it.

We are the (Grow)mantics … making a romance of personal growth and development … tapping into vast reserves of human potential … and celebrating the dawn of a new era — The (Grow)mantic Revolution.

In a cosmos of 13,770,000,000 years, we humans have had an “inner self” … conscious interiority … for less than 3,000. It is only with Augustine that the phrase “interiore homine emerges … and only just now that we are discovering how vast and unexplored our interiors are. 

Google’s Ngram shows us that “inner self”, in English books, is only about 150 years old … “inner self” starts to permeate popular culture in the 1960s … and a platform known as the (inner)Net, or (inner), emerges only in the 2010s: 

We toss around words like “depression,” “anxiety” and “happiness” as if they have fixed meanings. We use words like “I” and “self” as if they are “self evident” … when in fact, your “self” is an emerging cosmos of words and possibilities.

Cosmos was an awesome show, first hosted by Carl Sagan, then Neil deGrasse Tyson. The times are calling for another Sagan, another Tyson, to take us on an astonishing new journey … this time of the (inner)Cosmos.

The frontiers before us are ginormous. Most of us live ordinary “outer” lives … but inside, we are becoming extraordinary. We are just at the dawn of understanding ourselves … and inventing our “selves.”

If you want to join us in our quest to invent a new (inner)Reality … you can connect with us through Givebutter.